Prudential UK

Prudential is a leading life and pensions provider to approximately 7 million customers in the United Kingdom. It has a number of major competitive advantages including significant longevity experience, multi-asset investment capabilities, strong investment track record, a highly respected brand and financial strength.

Prudential UK generates significant value for the Group through its focus on balancing writing profitable new business with capital conservation and cash generation.

The UK is characterised by an ageing population and the concentration of wealth in the mass affluent and high net worth sectors a combination that positions the retirement and near-retirement segment as the fastest-growing in the marketplace.

The focus for Prudential UK is on realising value from this rapidly growing market for retirement savings and income products by competing in those areas where it can deliver real value to customers while generating the most attractive returns on capital employed.