An effective communications strategy is central to the culture and infrastructure of all successful organisations. Through impactful communications we create a sense of community, shared vision and informed operational delivery through every point of our structure. Upon joining the Communications stream of Prudential’s flagship talent program, you will make a significant contribution to internal and external brand passion, a key factor in positive employee engagement and customer perception. Through structured, effective distribution of business intelligence via multiple media, you will be shaping the very definition of Prudential’s identity.
What are examples of roles I might go into?
You might join us as a PR manager, helping to develop and manage the big stories, issues and campaigns that affect us. You will work closely with senior management, the media and our external PR agency, to help us gain positive media coverage. To succeed, you will need to know what makes the UK media tick and what it takes to manage and execute a successful media campaign. Knowledge of current issues facing Prudential and the financial services sector, as well as the ability to write for a specific media audiences, would be highly desirable.
Alternatively, you could be an internal communications manager. You will work in partnership with business and communications people around the Group to design and deliver an education and engagement programme to ensure our people across the business understand the Group's goals, and work effectively together to achieve them. As such, you will have a background in communications and be used to developing and managing a range of programmes and channels.